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Learn the secrets of success from industry leaders at organizations of all sizes, from over 50 countriesCand why SOA was unanimously chosen as the best way to address their challenges

*Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field *Understand what it means to be flex-pon-sive*Cand how your organization can get there

In The New Language of Business, senior IBM executive Sandy Carter demonstrates how to leverage SOA, Web 2.0, and related technologies to drive new levels of operational excellence and business innovation.

Writing for executives and business leaders inside and outside IT, Carter explains why flexibility and responsiveness are now even more crucial to successCand why services-based strategies offer the greatest promise for achieving them.

Youll learn how to organize your business into reusable process componentsCand support them with cost-effective IT services that adapt quickly and easily to change. Then, using extensive examplesCincluding a detailed case study describing IBMs own experienceCCarter identifies best practices, pitfalls, and practical starting points for success.

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